New York, NY (August 29, 2013) – Gravity Media is now the official agency of record for Latta Russian Kefir – a premium yogurt-like product that will define a new category of this multibillion dollar market. As part of this undertaking, Gravity Media will help bring Latta to the marketplace and build strong brand presence in grocery stores, initially in the New York City area. Kefir, a traditional Russian food staple, is a specialty type of yogurt that contains multiple types of probiotics and has digestive health benefits, yet is an underdeveloped category. Market education and brand positioning will be key elements in this project and included as part of the public relations, sales and marketing strategies.
“Our vision is to provide a healthy, all-natural, authentic product to the masses. I’ve spent many years perfecting Latta to reflect the high-quality of kefir native to Russia,” says Felix Belferman, Latta’s chief operating officer. “Gravity Media has exceptional knowledge of kefir and the competitive yogurt category and have demonstrated the ability to move Latta into a leading position.”
The kefir producer sets itself apart from other major yogurt brands through their authentic creation process; the kefir is cultured right in the container and the consumer is the first one to experience Latta’s final product. Also, they are one of the very few companies to offer a non-dairy kefir product – a unique line of green teas and coconut drinks. Like the yogurts, the drinks are fermented in the bottles using certified organic ingredients.
“We admire Latta’s integrity of ensuring a superior kefir product rather than capitalizing on mass production,” states Yuriy Boykiv, chief operating officer at Gravity Media. “Our agency is resolute in surpassing their sales goals and changing the landscape of the yogurt category.”
About Gravity Media
Gravity Media (www.MediaGravity.com) is an award-winning, full-service advertising agency recognized by Advertising Age and Inc. 500 as one of the fastest growing agencies in the country. Gravity is a member of Findr Group (www.FindrGroup.com), a group of marketing and communications agencies focused on building integrated campaigns with international perspectives. Clients include: Caesars Entertainment, CenterLight Healthcare, DISH, NBA, U.S. Army. Gravity has offices in New York and Los Angeles.